How We Rate

Golf Value Lab separates equipment quality from price. First we evaluate performance. Then we ask whether that performance is worth today's price.

GVL Performance Score

100 points before price enters the equation

Performance Data Review — 50 points

We prioritize comparable testing where multiple clubs are evaluated under the same methodology. Raw launch-monitor numbers from unrelated tests are not simply averaged together.

Forgiveness & Consistency — 30 points

We evaluate comparative forgiveness, dispersion, consistency and performance on imperfect strikes where credible evidence is available.

Real-World Performance — 20 points

Independent source agreement, playability/fitting range, practical translation and material drawbacks make up the real-world component.

Then comes Value Assessment

Current price is compared with the premium benchmark and the performance retained. That produces the value rating and BUY / WAIT / SKIP decision.

Evidence safeguard: if credible independent sources materially conflict, a driver can remain UNRANKED until the evidence is strong enough.